Are You Using Blogs and Social Networks To Promote Your Products
Click the links on this page or just move your cursor over them.
The question everyone asks is what is a blog,how do they work and why do I want one?
There are many answers and opinions. David Sifry of Technorati videos here that explain basically what a blog is.
Metrocrete is a blog. It was created to let people know about a world of products that improve real estate. The products are concrete and coatings. As a rehabber of residential and commercial properties I was always looking for functional and curb appeal products. I became fascinated with plasters and decorative concrete.
The big issue is that the companies that manufacture these products make it complicated to understand them. To the manufacturers every thing seems so simple. To the consumer it’s a mystery.
Metrocrete was formed to explain simply what these products are, who makes them and where to find them. That’s Metrocrete.
I have found that any company can apply the same strategy as Metrocrete to explain their products if they know how. It becomes an educational platform. If a product is explained in simple English it makes it easy to understand and can turn a skeptic into a buyer.
If used properly a blog can be a presale tool to explain your product to your reader. Create case studies of your products in use. Now you have created a testimonial and provided education. Update frequently, create quality content.
This form of media has changed the way companies advertise and promote their products. Some industries have seized the opportunity others are just getting into it. One thing is for sure, blogs and social networks are the future just like web sites were 10 years ago.
Metrocrete has opened up all kinds of new opportunities for me and an entire new business. I am working with a coatings company, real estate, health care, business coaching, debt relief helping them with their online strategy. They all want to take advantage of blogs and social media as a marketing platform.
Wondering how a blog can help your company and promote your products or industry contact me (Edward Winslow)at ejw@cretevntures.com or call 203-762-1366
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