Two companies making the move are SureCrete Design and a new entity formed by Doug Banister owner of The Stamp Store and enCOUNTER Concrete Countertop Mix.

SureCrete formed The Concrete Whisperer a blog that showcases educational information and projects completed by contractors who use their products. The blog is run by Tony Leff who updates the blog with new content weekly. The blog helps unite SureCrete, Distributors and contractors with new ideas and product uses. The blog though an online tool ultimately creates offline networking. Blogs engage people and are not an online brochure like web sites. The Concrete Whisperer features the entire SureCrete product line in use.

One Day Floors is a highly specialized company focused on their “Pure Bred” polyaspartics. Poyaspartics were formed by Bayer Material Sciences 20 years ago as a coating for steel.

One day Floors

Due to the products success they engineered Polyaspartics to be used as a coating for other materials. One Day Floors adheres to the “Pure Bred” Bayer Formula. Others in the industry feature Polyaspartics but with their own formula. Some companies have diluted the Polyaspartics to save money resulting with problems and failures.

One Day Floors is focused on the ultimate quality. Starting with the highest quality Polyaspartics, their blog and soon an advanced social network. Within the social network will be online continuing education to update applicators and distributors with business and application training classes.

These tools are changing business if done correctly. Like with any business there are those who try to cut corners thinking they can do it themselves without the proper education. The companies who do it right and make the commitment are the ones who will prosper.

For more information about blogs and social networks e-mail tips@metrocrete.com