With intense competition to sell products creative types of advertising appeals are very effective for reaching consumers.
Online marketing has created an awareness about targeted advertising. A lot of marketing dollars is moving from tradition print like magazines and newspapers to online media and other creative venues. Online advertising is teaching us that advertising platforms can change.
Signwalk is a creative company that has come up with a unique advertising medium that is easily applied to flat concrete and asphalt surfaces, one of the last untapped canvases for marketing. Certainly a unique and creative type of advertising appeal.
Their types of advertising appeals to consumers at gas station pumps, door entrances, curbs, steps, ATM’s or any place where people look down.
When pumping gas we always look down or maybe sitting waiting at a train station or bus stop. When we are walking up steps we always look down. This is where signwalk has found an opportunity.
The types of advertising appeals signwalk has created is a vinyl mat with an adhesive backing. The advertisement can easily be changed simply by peeling the top off the vinyl and sticking a new ad on the base vinyl. Very simple and durable.
The advertising mat will not peel up and can handle massive foot traffic. At a shopping mall entrance the excessive foot traffic will not wear it out.
Check out the photos to get some ideas. Signwalks types of advertsing appeals has vast uses with unlimited sizes and the flexibility to peel of the existing ad and replace with a new one. They can also be applied as a safefy feature or arrows directing where people should walk. For more information visit www.signwalk.com